This week I had the pleasure of interviewing Charlotte Price and Carrie Pendle the brilliant founders of Consistency. After reading both their e-books and using their Lemonade preset, it’s safe to say I’m a huge fan! I mean they’re best friends and business owners, isn’t that every girls dream?
Here, the duo share how they started their business, grew their social channels and their aspirations for the future of Consistency!
Can you tell us a bit about yourselves and how you met?
Hi, I’m Charlotte – a 21 year old soon-to-be forensic science graduate, who also creates online content surrounding fashion and body positivity. You can find me on Youtube (Charlotte Emily or Charlotte Emily Vlogs) and Instagram mainly (@charlotteemilyprice).
We both met at university when Carrie was in her third year and Charlotte was in her first year. We worked on a collaboration for a charity campaign just over two years ago and have been inseparable since!
When did you decide you wanted to start a business together?
We’ve always been so similar in personality and our future goals; we discussed creating a brand together for quite some time before we made the move!
We’d say it was probably early 2020 when we decided we wanted to officially start a business venture together and we’re so happy we did!
How has it been starting and growing your business alongside university?
We both finished university before starting the business so that wasn’t too tricky. We did have to balance out work loads alongside starting a business, which meant lots of late-nights and long hours.
However, lockdown was almost a blessing in disguise for us because we were able to push the launch forwards as we had a little bit more spare time!
How has social media opened up new opportunities for you both? Could you share some of your social media journey?
Charlotte – I started blogging in 2014 and I didn’t realise the number of opportunities were available in the industry until the last couple of years. Creating content online has not only boosted my personal confidence and enhanced my technical skills, it’s given me several opportunities that I’m so grateful for.
Some of my highlights definitely have to be modelling for Jessica Olie’s app in January, attending an exclusive event with Cadbury’s in October 2019 and working with some of my dream brands on both Instagram and Youtube.
Carrie – I’ve been blogging for over 7 years, but in recent years I’ve got more into Instagram and YouTube! I can’t really believe how many amazing opportunities have arisen from this little community and I never really expected any of it, and I’ve met SO many lovely people along the way!!
I’ve gained so much confidence, I never thought I’d even start Youtube and I remember my first Instagram PR event I was absolutely terrified of walking in and I thought maybe they’d invited me by mistake, or that I wouldn’t be on the list when I arrived (luckily I was haha). I’m so much more confident now to share my opinion, to speak in front of others and just give it a go at chasing my dreams! Life’s too short to sit back and wait for things to come to you!
You both have substantial followers online, what do you think is the most important part of creating organic growth on Instagram? (I know you write about this in depth in the e-book Rise & Grind: Beginner’s Guide to Instagram Growth.)
We think organic growth is essential for being an online creator. Buying followers will not help you grow as a creative because it will hinder your progress in the long run.
The only way to organically grow is by creating content you love, using all of Instagram’s features to your advantage and building a community.
If you buy your followers, it is fraudulent and can get you in legal trouble if you go on to working with brands on paid collaborations. It is NOT worth it and 9/10 all of your fellow creatives will be able to tell you’ve bought them too!
What’s next for you both?
We have a few exciting new products in the pipeline, and maybe even some physical products coming soon too – but at the moment, our lips are sealed.
What are your ambitions for the first year of Consistency?
We hope to bring out more products and continue to build the community we currently have. We have huge dreams for Consistency from hosting events to influencer campaigns. We are so excited for the future.
Would you have any advice for anyone looking to turn their passion into a business?
GO FOR IT. This sounds super cliche but the only way you’re going to achieve your goals is working out how to get there and then DOING IT!
Start small, aim big and then work toward where you want to be. Invest in yourself and achieve your goals.
Would you like to mention a charity that is important to you? So we can raise awareness for the cause.
Girls Out Loud is an amazing charity that supports girls in the UK.
Read more interviews here.